28 Weeks Later - how to promote a film :)

Do you know how to promote a new film?

Here's a story from NoComment News group on Flickr: "Following a series of spy-like anonymous tip-offs, I had a bit of an easter egg hunt around Dover and London to get shots of a few guys doing guerrilla-style projections to promote the new film, "28 Weeks Later". If it's anything like the first one, it'll rock! Yay!http://www.ragevirus.co.uk/ for more info! Leon Neal"